Category: Business

The Art & Science of App Monetization


From shopping, to car insurance, to personal finance, even mortgage shopping, customers want it on their phones and tablets, and they want it for free. Apps are a must-have for almost every company in today’s fast-paced digital world. Ads have proven time and time again to be the most effective way to support the development and ongoing support of an app, or even turn a profit, but there are important things to keep in mind when monetizing your mobile experience.…

7 Keyword Selection Tips To Boost Your SEO Strategy


There’s no denying that content marketing has become a top priority for many businesses these days. Yet despite the value quality content can bring to areas like demand and lead generation, generating more inbound traffic requires businesses to — in part — implement a strong SEO strategy. By adhering to the basic principles of search engine optimization, marketers can use content to open their businesses up to previously untapped audiences of potential customers. While the world of SEO has certainly…

Your Essential Guide to Writing Content for Semantic Search


 you’re anything like me, when you first heard of “semantic search,” “semantic web,” and “entities,” you thought – not more monsters to tame! When did they think these up? Actually, they are all part of the same  and they’ve been around a while, lurking under the bed waiting to come out of their dark corners. But now that they’re out and functioning, they’re more like the characters in  than the freak in Get to know them and you may actually…