Category: Companies

4 Strategies to Earn Natural, High-Quality Links for Your Content

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The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top of the rankings had at least one external link. But, while obtaining links is still crucial to SEO, the way in which those links are obtained has…

7 Keyword Selection Tips To Boost Your SEO Strategy

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There’s no denying that content marketing has become a top priority for many businesses these days. Yet despite the value quality content can bring to areas like demand and lead generation, generating more inbound traffic requires businesses to — in part — implement a strong SEO strategy. By adhering to the basic principles of search engine optimization, marketers can use content to open their businesses up to previously untapped audiences of potential customers. While the world of SEO has certainly…