Category: Uncategorized

Is Your Content Strategy Empowering Your Mobile Workforce?

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Work has shifted from being static to mobile. But the specific device is no longer important: when discussing mobile, content is rightly king. Whether it’s customer records, financial data, employee details or blueprints for the next ‘big idea,’ content can all be classified as intellectual property, and lies at the heart of an organisation’s success.…

How to supercharge your mobile content strategy with a native app

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Content marketing is a major focus for web marketers. Whether it be blog posts, ebooks, webinars or online events, content is the fuel for inbound marketing, helping online businesses generate, qualify and move leads through their sales funnels. According to the inbound marketing methodology, top funnel content like social media & blog posts work to attract traffic towards landing pages (or lead forms) where visitors can access premium content by exchanging their email and other user data that can then be used for marketing automation campaigns. Inbound has revolutionized the…

Create Awesome Mobile-Friendly Content in 7 Steps

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Are you creating mobile-friendly content? The world is rapidly moving to mobile-first communications. And you don’t want your brand to be left behind in this revolution. 1. Invest in responsive design This may sound like a no-brainer for most, but you’ll be surprised at how many people don’t know that responsive design is taking over the internet. The best part about responsive design is that you don’t need to direct a user to a special mobile site. The site is…

Your Essential Guide to Writing Content for Semantic Search

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 you’re anything like me, when you first heard of “semantic search,” “semantic web,” and “entities,” you thought – not more monsters to tame! When did they think these up? Actually, they are all part of the same  and they’ve been around a while, lurking under the bed waiting to come out of their dark corners. But now that they’re out and functioning, they’re more like the characters in  than the freak in Get to know them and you may actually…

Mobile Content Writing: Tips to Improve User Experience on Mobile Devices

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When you’re writing a blog, you may think that issues related to mobile devices are not something you should be concerned with. Readers using small screens interact with the content you write in a different way. You will need to learn good mobile content writing to begin to engage with this new and growing audience. Mobile Experience studies show that the experience of reading on a mobile device is different from the experience of reading on a larger screen. On…