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Writing content for responsive design

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Write in plain English Research suggests it’s much harder to understand complex content on a small screen. If you’re not already writing in plain English, it’s time to start.Plain English is a clear, direct and concise style that is well structured. The goal is to write so your reader only needs to read the text once to understand and be able to act on it. Some people think plain English is ‘dumbing down’. While it does recommend using short, everyday…

The struggle to publish useful content

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Poor publishing strategy in the public sector Many of my clients are public sector organisations. Most use content management systems and have staff from all over the organisation producing content. Publishing decisions are decentralised and there are rarely any strategic efforts to guide this activity. So publishing goes on relatively unconstrained. These websites are often enormous. Many have three or four times as many PDF documents as there are web pages. They are often filled with reports and other long…

The Art & Science of App Monetization

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From shopping, to car insurance, to personal finance, even mortgage shopping, customers want it on their phones and tablets, and they want it for free. Apps are a must-have for almost every company in today’s fast-paced digital world. Ads have proven time and time again to be the most effective way to support the development and ongoing support of an app, or even turn a profit, but there are important things to keep in mind when monetizing your mobile experience.…

How The Best Enterprises Think About Mobile Strategy

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Like many organizations, you may think that mobile is something that the team over there does and not something critical to your everyday business processes. After all, it only represents a small percentage of how users interact with your brand, right? While that is the perception of mobile that seems to exist, that’s increasingly untrue. Competition for Users Attentions While users are increasingly using mobile sites and mobile apps, they statistically spend most of their time in the same five…

The mobile mistake that could kill your business

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Mobile technology is absolutely critical for enterprises to succeed in the digital economy. But the presence of mobile devices and apps in the workplace doesn’t automatically translate into improved business. In fact, mobile can cause so many problems if not effectively managed that it can lead to enterprise failure through lost sales opportunities, excessive and unnecessary costs and talent attrition as frustrated employees depart for more tech-savvy work environments.…

6 Ways Bitly Can Supercharge Your Mobile Strategy

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Bitly works closely with many customers on enabling links for deep linking – so brands can send mobile visitors directly to apps instead of browsers – we paid close attention to how this change affected the overall experience for mobile visitors. Especially since links are at the core of Universal Links and Android’s App Links… and links are kind of our thing.   …

How to Choose a Reliable Moving Company

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Anyone that has moved knows exactly what a stressful experience it can be.  The one way to ease this stress is to choose the right movers. If you look on the Internet, you will find there are a large number of los angeles movers that provide this service, so how then would you know which one is the best? Here are a few tips that will help you choose a reliable moving company: …

Maintenance Tips for your Washer

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Water-fill hoses Over time, the water hoses that came with your new washing machine may leak or burst. It’s a good preventive maintenance practice to check these hoses from time to time for any sign of wear or weakness. Often there’s a small blister in the rubber of the hose, which could rupture. Most manufacturers recommend replacing the hoses every 5 years.…

Is Your Content Strategy Empowering Your Mobile Workforce?

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Work has shifted from being static to mobile. But the specific device is no longer important: when discussing mobile, content is rightly king. Whether it’s customer records, financial data, employee details or blueprints for the next ‘big idea,’ content can all be classified as intellectual property, and lies at the heart of an organisation’s success.…

How to supercharge your mobile content strategy with a native app

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Content marketing is a major focus for web marketers. Whether it be blog posts, ebooks, webinars or online events, content is the fuel for inbound marketing, helping online businesses generate, qualify and move leads through their sales funnels. According to the inbound marketing methodology, top funnel content like social media & blog posts work to attract traffic towards landing pages (or lead forms) where visitors can access premium content by exchanging their email and other user data that can then be used for marketing automation campaigns. Inbound has revolutionized the…