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TECHNOLOGICAL REVOLUTION

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Cognitive computing, robotics and automation feature prominently in most projections of the future workplace. In fact, the automated workplace became a major focus of the 2016 World Economic Forum (WEF) at Davos. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before. The roots of the Fourth Industrial Revolution lie in the original Industrial Revolution that began with the 1770 invention of steam power and led to the transition from hand production to mechanized…

Applications of Cognitive Computing

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There are many possible applications of cognitive computing. It can handle a very minute activity of routine nature to a complex set of tasks involving logical reasoning. Here are some possible applications of cognitive computing in business: Chatbots : Chatbots  are programs that can simulate a human conversation by understanding the communication in a contextual sense. To make this possible a machine learning technique called natural language processing is used. Natural language processing allows programs to take inputs from humans…

CMO for Cognitive Computer Solutions

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Cognitive Computer Solutions a computer consulting group in Newport Beach, CA has aligned with Nicholas Verdugo as their Chief Marketing Officer (CMO). Nicholas has been working in the digital marketing industry for over 10 years, he began working for Relevant Ads/ Local Splash in their inception as a salesperson, David Rodecker quickly recognized Nick’s desire to learn this new business model, “which in 2007 we were just trying to figure out what local SEO was” -David Rodecker, CTO Relevant Ads,…

4 Strategies to Earn Natural, High-Quality Links for Your Content

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The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top of the rankings had at least one external link. But, while obtaining links is still crucial to SEO, the way in which those links are obtained has…

How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy

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Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too. While it’s not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a strong argument for topic modeling as a key component of the Hummingbird algorithm. Also, Wired reported last year about how Google’s search engine now uses artificial intelligence to rank content.…

Content Analysis Tools Every Marketer Needs to Know About

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Valuable content is but one part of the formula for a successful inbound marketing strategy. Equally important is knowing if the content you’re providing generates an appreciable ROI. Curata’s 2016 content marketing industry survey found that 75% of marketers are increasing their content marketing investment. Yet, the same survey found that over a third of marketers never complete a content analysis that lets them know if their strategy is performing. This is surprising, given the fact that there are now…

Mobile Website Content: Squeeze It All In!

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You are faced with several issues when you sit down to write content for mobile websites. One is the already mentioned small viewing screen that readers are working with. They just don’t have a whole lot of area to view. Another is that, as the writer, you don’t get to pick out what platform, or device, readers use to view your words. This means your writing has to be very clean and concise, conveying your thoughts and ideas in as…

Writing content for responsive design

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Write in plain English Research suggests it’s much harder to understand complex content on a small screen. If you’re not already writing in plain English, it’s time to start.Plain English is a clear, direct and concise style that is well structured. The goal is to write so your reader only needs to read the text once to understand and be able to act on it. Some people think plain English is ‘dumbing down’. While it does recommend using short, everyday…

The struggle to publish useful content

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Poor publishing strategy in the public sector Many of my clients are public sector organisations. Most use content management systems and have staff from all over the organisation producing content. Publishing decisions are decentralised and there are rarely any strategic efforts to guide this activity. So publishing goes on relatively unconstrained. These websites are often enormous. Many have three or four times as many PDF documents as there are web pages. They are often filled with reports and other long…

The Art & Science of App Monetization

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From shopping, to car insurance, to personal finance, even mortgage shopping, customers want it on their phones and tablets, and they want it for free. Apps are a must-have for almost every company in today’s fast-paced digital world. Ads have proven time and time again to be the most effective way to support the development and ongoing support of an app, or even turn a profit, but there are important things to keep in mind when monetizing your mobile experience.…